Small Business Internet Marketing Need Not Be Expensive

Small Business Owners have Been Lied to

Yep, it’s that simple. Many unscrupulous or over zealous marketers are out there trying to convince small business owners that they have the holy grail in Internet Marketing and, if they only buy this service or that, the business owner will have busloads of new customers knocking down their doors by tomorrow! That simply is not going to happen! Oh, the part about spending your money with them is likely to happen, but the results will likely not be forthcoming – at least not in the volume and at the speed that is promised.

When a lot of the hype and mystique is removed, marketing on the Internet is just not that difficult! Sure, you will need a website to have an Internet presence, but you just don’t have to invest a whole lot of money in a site until and unless it is shown that you need to. For example, Web Designers will likely tell you that you will need the flashiest, gee-whiz website in order to attract the attention of the visitor. That very well may not be true. Just because the designer has learned some new and hot techniques or just because they have just spent thousands of dollars on new software to do animations, etc -those things are not what makes a website effective.

In fact, what the web designer thinks is a great design or what I think is a great design or even what you think is a great design – does not matter at all. The only person whose opinion counts is the website visitor and they will soon vote with their mouse; either by responding to your site’s “Call to Action” or by quickly leaving the site after only a few seconds. That is really all that matters. This is not rocket science! If the site is attractive to the visitor and provides them with valuable content (answers their questions or curiosities), they will stay and your image will be enhanced. On the other hand, if they are unable to navigate their way around the page, if a video takes too long to load, or if the site fails to meet their expectations in any way, zap! They are gone!

Likewise, there are people out in the market who will tell you that you will need to spend a lot to make sure that your site is working by doing Search Engine Optimization consultation. They will often charge you from $1,000 to 5,000 for this service and the results are often ambiguous at best. Don’t get me wrong, good SEO really works, but there needs to be limits. About 80% of the results that you are likely to achieve from a SEO project will be accomplished through about 20% or the effort. Perhaps that is all that you will need! Just perhaps you can do that part yourself for nothing!

These are but a few of the items that drive up the cost of marketing your small business on the Internet. There are many more.

We are tired of seeing small business owners wasting their valuable marketing dollars on ineffective Internet campaigns. There are some very tried and proven techniques that should be deployed before embarking on any sort of campaign that involves spending more than a couple of hundred dollars!

Once you read the “Eight Great Lies of Small Business Internet Marketing“, you will be able to better understand what it takes to launch a successful Internet marketing campaign for your small business. Get your copy of the Eight Great Lies today!

Building Business Credit – Important Steps For Building an Impressive Business Credit

Business credit is important to succeed in a small business as much as a personal credit is important for a successful personal credit record. Business credit profile is created when a business (lender) provides a credit to another and a trade or business credit is established. The information regarding the corporate credit is gathered by business credit bureaus like:

- Equifax Business
- Experian Business
- Business Credit USA
- Dun & Bradstreet

These bureaus use your Federal Tax Identification Number (FIN) or Employer Identification Number (EIN) that are obtained from IRS. The mode of operation of such bureaus is voluntary; in other words, unless the transactions are reported to the bureaus, they will not be recorded. It’s crucial that you work towards building a good corporate credit as it acts as a weighing parameter when you seek financial assistance. The credit scores in business range from 0 to 100. A score above 75 is considered strong.

There are more factors that affect your corporate credit than making payments regularly. Factors that contribute to our credit score are – line of credit in your credit cards and other accounts, period for which your credit has been active and also the number of inquiries that you make regarding your business to obtain your credit..

Consider the following steps important for building an impressive corporate credit:

Create a Unique Business Profile
The first step in building a business credit is making your business a separate entity. Small business is usually registered as a LLC. Major mistake that should be avoided at all costs is to avoid mixing your personal and business credit apart. The number of enquiries and credit obligations for personal and business credit differ, and trying to build your business credit with your personal credit profile could ruin your corporate credit history.

Have a Well Outlined Plan
The next step in building a commercial credit is to have a proper business plan. It’s necessary that all figures mentioned in the plan have specific reasons. Do not exclude any financial section or the minor details in your plan. Before starting the business, make sure you have all the necessary permits and licenses.

Requirements of Lenders and Credit Bureaus
It’s advisable to analyze what is expected from you before you set out to build your commercial credit. Learn what actions might have negative effect and what actions might help to add points to your business credit. However, do not take steps to build your credit if it is not relevant to your situation or if it does not aid the development of your business.

Make your Payments on Time
Obtaining necessary loans from reputed associations like SBA and making the payment regularly helps you build impressive business credit. Try and active automated payments for all your regular business related payments to avoid missed payments. If you miss a payment, try to talk to the concerned authorities to keep them from reporting by assuring regular payments in the future. Make sure you work with other businesses that are willing to help you build strong business credit. Try and establish relationship with those businesses that report to the bureaus.

Posses Required Number of Accounts
Be it credit cards or bank accounts, do not open more than necessary accounts within a short time to increase your points. A lot of credit enquiries within a short time can cause damage to your commercial credit.

Learn the art of Analyzing
Analyze where you stand among your competitors in the industry to determine if you are spending less or more than necessary on your business. Also, from time to time review your credit score and work on areas that need improvement. Keep your financial records up-do-date.

Small Business Payroll and Small Business Resources

Small business payroll refers to the list of employees that receive hourly wages or a salary. Hourly workers usually include clerical staff or other general staff. Managers, supervisors, and higher management employees are usually paid by salary, a set amount of money regardless of number of hours worked. Payroll can also refer to the total amount of money paid to these employees on a regular basis. Businesses usually decide pay periods, which can be weekly, biweekly, bimonthly, or monthly.

Regardless of when a business issues paychecks, it must have an effective way of tracking the wages earned by each employee. Traditionally, businesses have used time clocks to track the wages of hourly employees. The time clock stamps the worker’s time card whenever the employee starts or stops working. At the end of the week, the employer totals the hours and pays accordingly.

However, with the advent of the computers and the Internet, businesses have found better ways to track employee wages. Many use financial software, such as Quicken, to manage payroll better. There are also many websites online that offer small business payroll tracking. Some do not even require software downloads. Employers just create an account, and then log in when they need to update or print employee pay records. For more advanced methods of maintaining payroll, businesses may be asked to pay a small fee. However, these systems may allow employers to directly pay workers through the website.

Small business resources give business owners access to information on everything involved with operating a business. Many lenders, including banks, credit unions, non-traditional financial companies, and the Small Business Administration (SBA) offer tips and advice on loan information and how to manage debt. However, several other companies also provide websites that give entrepreneurs access to a wealth of information regarding finances, management, and other business activity.

A quick Internet search for small business resources results in a multitude of websites designed to aid entrepreneurs in every aspect of business. The most common sources are about financial issues. In order to gain and maintain a profit, businesses must know how to manage their finances. Financial websites give advice on how to manage debt, apply for loans, and increase profits and cash flow.

Some small business resources websites provide articles on all business issues, not just finances. These sites give up-to-date information regarding marketing strategies, current business news, laws and regulations, office management, and technology. Some resources offer industry-specific articles to help business owners in certain fields, such as retail, restaurant, and franchises. Through forums, business owners can connect with other entrepreneurs to share opinions and experiences on a variety of business topics. Using a small business forum can even bring together business owners with potential partners to create a partnership.

Small business resources also include websites that provide glossaries for common business terms and common loan applications, tax forms, and other necessary documents.